Share of Voice / Ray White’s reach
Ray White consistently owns around 43 per cent of the media share of voice within the real estate industry, across all mediums, compared to our closest competitor who has around 13 per cent. When it comes to publicity and earned media, this is simply unparalleled.
Our specialist media team is extremely well connected in the industry and work tirelessly to gain as much exposure for our agents and auctioneers as possible - lining up journalists and cameras for auctions all over the country, especially on a Saturday. We showcase the iconic properties, the quirky curiosities and the people behind the homes. We give unparalleled commentary on the market, particularly through our chief economist Nerida Conisbee.
Our media share of voice gives us an undeniable edge over the competition; marketing and name recognition is paramount in a crowded industry.
