Ray White’s investment into the collection and analysis of data has been assisting our businesses to identify their greatest growth opportunities and biggest risks well in advance. Our data drives our ability to analyse the market, prospect for listings, market to the community and ultimately sell stock. The sheer scale of the Ray White group is what makes our data so powerful, and it’s deeply integrated into all our technological and digital processes.
We're the only residential real estate group to invest in an economics team, which is headed by Chief Economist Nerida Consibee. Nerida and her team provide up-to-the-minute analysis throughout the month on any and all economic factors. The team is underpinned by robust technology, data mining and cleaning, meaning we are confident in our analysis, and reject unproven market assumptions.
Ray White Now is our monthly external report, written by the economics team. The report, and the way the Ray White team presents it, is the culmination of utilising our huge data lake. The resource means Ray White agents are experts - informed and armed with information invaluable to customers.
We produce our real-time auction data report - Competition Creators - weekly, compiling data from around Australia. Giving insights like clearance rates, number of active bidders, registered bidders, and auction price compared with previous highest offer, our economics team prove the success of auctions versus private treaties, and equip our offices with the evidence to back their sales methods to clients.
