New South Wales | ACT

Ray White has come a long way in New South Wales/ACT, from our entry to the market place in 1978 to our current position as the clear market leader; almost twice the size of any other group. This success has been founded in our increasing respect within the community, providing the best possible solutions for our clients in every market we’ve encountered.

Our business is blessed to be in a position of strength.

We have ridden the tailwinds of a bountiful market post COVID-19 and have continued to grow market share through the ten consecutive rate rises from May '22 to March '23. Our market share across NSW/ACT currently stands consistently over 12.7 per cent, the strongest it has ever been.

Market share remains Ray White’s ‘North Star’ for measuring performance as it reflects our relevance outside of market conditions.

Our unrelenting focus on continuing this trajectory is driven, primarily, by our growth flywheel:

  • Recruitment - Identifying ambition and developing high performance teams

  • Lead Gen - Controlling our lead sources through Nurture Cloud, Concierge and structure

  • Stock Management - Managing days on market with best in market stock process

  • Productivity - Sustaining growth with profitable reinvestment strategies

The family proudly invests in the development of industry leading tools, technology and data that support these pillars. However, no investment is greater than that of our support team. We strongly believe that New South Wales/ACT currently holds the most talented collection of corporate specialists in performance, profit, property management, digital and auctions.

We believe that nobody benefits from playing it small.

This document should arm you with the tools, strategies and resources you can rely on to rise to the level of your ambitions in 2023/24 and beyond.

We look forward to partnering closely with you, our leaders, in your continued success.

Ray White NSW Leadership Principles

Ray White’s family values have been solidified since 1902.

Our culture is founded in putting our clients at the heart of every decision we make. Seeking to be proud of every transaction we partake in. We are Competition Creators™. When you know what you stand for, decisions become easy.

Our Leadership Principles represent who we aspire to be and attract. They guide our decisions and direct us towards our greater vision.

Our leadership principles
AMBITION We chase excellence
We are leaders creating leaders
We measure what matters
COURAGE We ask for consistency over likability
We are open to vulnerability
We are willing to positively challenge
TRUST We empower and back one another
We operate with a Low Power Index
We earn respect and be respectful
ENERGY We recognise and acknowledge progress
We are the hardest workers in the room
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