Trailblazing auctioneer proves the future is female

Georgia’s first auction was a roaring success. Along with marketing agent John Yatman, principal of Ray White Punchbowl, she helped sell 3/1 Lilac St, Punchbowl for $895,000.

The property sold under the hammer for $45,000 above reserve with two bidders actively participating. The young gun auctioneer said it was an amazing experience and is excited for her next one.

Georgia, 24, has already had a stellar career with Ray White, getting her start at Ray White Sutherland Shire as a sales associate, before moving into her role at head office.

Georgia attended her first auction at 16, shortly after starting her career in real estate, at a property in Bangor, in southern Sydney.

“The property attracted a crowd of over 80 people with 10 registered bidders,” she said.

“The female auctioneer skilfully controlled the entire process. I remember her presence and expertise added a unique dimension to the auction.”

Georgia knew she wanted her real estate career to be heavily influenced by the auction method.

“With auctions being the primary method of sale, I was regularly involved in running 10 to 15 auction campaigns simultaneously, working closely with buyers and negotiating deals,” she said.

“On auction days, seeing all the hard work and process come together I realised ‘I can become an auctioneer.’

“This insight made me question why there is a shortage of young female auctioneers in a traditionally male-dominated industry and I thought, how can I become the voice and support for young females in the real estate industry?”

With comprehensive industry knowledge and proven sales abilities, honed during four years working alongside Ray White Chairman’s Elite business owner and performer, Gavin Ottaway, she saw an opportunity to leverage her skills and bring a unique perspective to auctioneering.

Georgia made her move to state administrator for Ray White New South Wales | ACT where the process of learning the auction craft began. Working alongside corporate auctioneers Alex Pattaro and Perry Edmondson-Clark, as well as state CEO Tim Snell, Georgia observed their auctioneering styles and networked with agents from different offices across the group.

“The experience has helped me develop my own unique style,” Georgia said.

“In addition to receiving hands-on learning from my colleagues, I’ve undergone extensive auction training and competed in the REINSW Novice Auctioneers Competition earlier this year where I placed third in my heat.”

Ray White, having trademarked the term ‘Competition Creators’, considers the auction process as one of its most important tenets, and has been an incubator for Georgia’s auction talent. Georgia holds her managers, Tim Snell and Bridgette Collis, in the highest esteem for this nurturing.