The power of consistent self-investment

Generating leads can often become a frustrating and daunting task. This conundrum arises, I believe, from a tendency to underinvest and surrender too rapidly.

Investing in oneself is a principle as old as time, yet it's so often overlooked. For instance, how many times have you heard someone proclaim, "Flyer distribution doesn't work in my area. I tried it once and didn't receive a single call!" Yes, implementing a one-off flyer drop is indeed unlikely to yield the desired outcome.

When it comes to self-promotion, the magic lies in the power of consistency over an extended period, ensuring that you are seen frequently and in various formats. A single mail drop is unlikely to leave a lasting impression, but imagine the impact of a weekly mail drop consistently executed over a year.

Diversification is also a crucial element of successful self-promotion. Don't limit yourself to a single marketing channel. Instead, adopt a multi-faceted approach to enhance your visibility and reach. Distribute flyers weekly, consider sponsoring local schools or sports teams, exploit the potential of social media and digital platforms, or even rent a billboard.

Another beneficial strategy is partnering with local businesses to increase exposure. The key is to ensure that your name and face become familiar to people. They must see you multiple times, through various mediums, to start recognising and remembering you. Patience is crucial in this process; the desired results won't materialise immediately. But with sustained consistency, success is guaranteed.

Reflecting on the strategies of the top performers across our industry, one finds this approach to be a common denominator. They all understand and implement the principle of self-investment exceptionally well. Remember, the journey to success is a marathon, not a sprint. It requires enduring commitment, strategic planning, and most importantly, a consistent investment in oneself.