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Celebrating their 10-year anniversary as business owners with Ray White Rural, the Crofts have expanded their footprint with the opening of Ray White Rural Dalby, joining their successful existing offices, Ray White Rural Pittsworth and Warwick.
James Croft’s career spans 27 years; 17 in livestock agency and stud stock auctioneering, where he honed his expertise in rural industries before moving into rural real estate. Sally, with 25 years experience in banking, joined the team in 2015 to create a true ‘family’ business.
“When we moved into real estate, we were driven by a shared vision to provide exceptional service grounded in honesty and integrity,” James said.
“We took the leap of faith when we acquired Ray White Rural Pittsworth in 2014 and over the years strategically expanded, opening Ray White Rural Warwick in 2019 with just one team member, gradually growing to a team of 22 in total.”
Today, their network includes eight members in Warwick, 11 in Pittsworth, and two in Dalby, alongside James and Sally as Principals. Renowned Rural agent Paton Fitzsimons is licensee-in-charge of the new Dalby office, and residential agent Tamara Fitzsimons.
“Choosing Ray White was a pivotal decision for us, with support systems, cutting-edge technology, and a network of like-minded rural leaders,” Sally said. “It wasn’t until we opened our office that we realised just how strong the network of support is. The marketing resources are truly incredible and have helped us win many major campaigns.”
Dalby, a region rich in agricultural and industrial activity, presented a ripe opportunity for expansion. The Crofts recognised the potential to serve both rural and residential real estate needs, leveraging their local connections and insights.
“Having our three locations now in Pittsworth, Warwick and Dalby really covers the Darling Downs region, and we already have a great footprint here,” James said.
“We are the only real estate office in the main street of Dalby, which is so important in rural communities. The foot traffic already has been incredible,” he said.
James and Sally are graziers themselves, giving an added layer of depth and insight when dealing with clients.
“The gas industry and large feedlot companies provide huge employment in Dalby, alongside the broadacre and irrigation farming.”
James and Sally have fostered a culture of family-like camaraderie among their team, promoting career development and ensuring high staff retention.
“Ray White is a family business and that is how we see our own business as well. We understand the juggles of family life and really want to provide our team with a happy, safe place to work,” Sally said.
“We have watched our staff start in the admin team and then go on to become sales agents, which brings us so much joy.”
Looking ahead, their goals for Ray White Rural Dalby are ambitious yet grounded in their core values.
“We want to establish the Ray White Rural brand firmly within the community, expand market share, and cultivate a professional presence that resonates with locals,” James said.
For the Crofts, each office opening and their anniversary milestone is not just a marker of business success, but a testament to their dedication in serving southern Queensland’s rural communities.
Ray White Rural CEO Stephen Nell said that he was proud to have James and Sally as key figures in the national network.
“As they commence this new chapter in Dalby, the Croft’s journey continues to inspire and provide a benchmark for all of our Ray White Rural businesses,” he said.
