Ray White partners with top AFL clubs

Earlier this year, we launched our biggest media spend campaign in our 122 year history, with $1.5 million committed in 2024.

At the forefront of this spend are three AFL partnerships, one committed to advertising during AFL matches at the MGC, a new partnership with the Brisbane Lions, and a continuation of our enduring relationship with the Port Adelaide Football Club in South Australia.

Ray White Queensland has kicked off a three-year partnership with the Brisbane Lions, becoming their official real estate partner.

This collaboration is a strategic move aimed at expanding the leading group’s presence in Queensland, leveraging the AFL’s massive audience of 11.7 million people per year.

Jason Andrew, CEO of Ray White Queensland, stated, "We are thrilled to join forces with the Brisbane Lions. This partnership enhances our visibility and engagement in Queensland, leveraging off our group’s successful strategies in South Australia with Port Adelaide and at the MCG in Melbourne."

In Victoria, Ray White entered a partnership with MKTG to showcase Ray White during all AFL matches played at the MCG this year, costing $750,000. First round attendance totalled 400,000, with two million TV viewers.

Across the season, it’s expected the campaign will reach nine million AFL attendees at the ground, and 46 million total TV audience.

Domenic Belfiore, CEO of Ray White Victoria, said the AFL media buy marked a new era in Ray White branding across Victoria.

“This sort of visibility, in one of our most culturally penetrating spaces, is a significant step forward for the group,” he said.

“We’re standing shoulder to shoulder with some of the most recognisable names and brands in the country, and we feel that’s where we belong.”

In South Australia, Ray White entered into its eighth year of partnership with the Port Adelaide Football Club. This year, Ray White South Australia will offered the “House on the Hill”, a hospitality space for spectators, with refreshed branding around the ground.

Ray White South Australia | NT CEO, Matt Lindblom, said the enduring partnership continued to be powerful.

“Over the last eight years we’ve seen an ever-increasing return on our investment with the club, due to the significantly increased TV coverage, membership numbers, and game day attendance,” he said.

“There’s no doubt this is working for us, with our market share in South Australia at an all time high of 22 per cent, which is more than three times our closest competitor.”