As the saying goes, success leaves clues, and this couldn’t be truer when talking about Brandon Pilgrim from Ray White Burnside Brandon has built a steadily growing and very stable career, starting with us as a fresh-faced 18 year old.
Over his seven year career in real estate, he has methodically built a database with a core market focus, he is an auction advocate and now leads a team of four. Last year he took the title of number one agent in the South Australian network and he is set to finish this financial year ahead of what the team wrote last year.
While these achievements are commendable, what’s possibly more impressive about Brandon is how he’s truly built a business based on structure and process. Something we advocate for isn't replicated by every agent. The benefit of this approach is that it makes it easier to scale the team, to plug new team members into a consistent system and it’s also easier to train new team members because the framework makes expectations so clear.
Unsurprisingly, Brandon has taken on NurtureCloud with ease and leveraged the greater efficiencies it’s brought to his business.
Brandon isn’t just one of South Australia’s best operators, he is one of the Ray White Group’s young up and coming operators. He focuses on a blue chip suburb of Adelaide named Burnside, which he now dominates.
What Brandon understands well is the need to have a multi-layered comms plan to the home owners of this wonderful suburb, as well as having a commitment to complete highly ranked calls. He also uses the SMS functionality of NurtureCloud to provide a quick and relevant platform of communication to the owners of Burnside.
Brandon sends upwards of 600 texts a week, mainly in targeted groups particularly around the just listed and just sold. In many cases he is able to get information out to owners in Burnside about sales and listings of his competitors stock, way before they have even thought about it.
“The SMS functionality is awesome and quick, much more effective than Vault and what used to take me five minutes per text now takes a few seconds and the filtering now allows me to be precise and relevant in my text messaging,” Brandon said.
Here are the takeaway points of the Brandon's text message strategy:
1. Sends out just listed and just sold on all listings in Burnside regardless of the lister.
2. When it's an opposing agent’s listing, it’s a single text just advising of the listing and sale.
3. When it's his own listing or sale he adds the link directly to the property that he just listed or sold.
4. Using the filtering system in NurtureCloud to make the text messages highly relevant and direct to the people he believes will offer the most impact.
5. Text messages are a daily ritual of the Brandon Pilgrim team.
6. The return on investment both financially and in time is fantastic through the NurtureCloud app.
