Ali’s offices include Ray White Runaway Bay, Ray White Sovereign Island which is the only realty office on the island itself, Ray White Paradise Point, Ray White Pacific Pines and Ray White Arundel.

It was important to Ali when selecting his office premises that they be in prominent positions, surrounded by other well-known and respected businesses that saw a lot of foot traffic. Over the years, Ali has grown his initial Ray White Runaway Bay office to five offices employing more than 70 staff members.

Ali recently made the decision to extensively renovate his five offices, spending just under $2 million in revamping the premises.

“We have focused on actually rebuilding and renovating so we can add more desk space in our businesses. Now we can double our workforce,” Ali said.

“We also wanted to make sure all the materials we used were sustainable. It’s all about being eco-friendly, improving the office environment, offering privacy with less noise pollution and offering relaxing spaces for our staff.

“A couple of my staff who left have since come back and many are saying they look forward to coming to work. They also say they actually feel proud to bring clients into the business.”

Staff retention was a big factor in the renovations, with Ali fitting out each business with a cafe style kitchen where staff can relax and have a coffee like at a cafe. The offices now offer plenty of indoor and outdoor space for relaxing and destressing. He was also aware that his agents in particular wanted privacy to be able to meet with clients and lower noise levels in the office.

“We’ve given them lockable offices so they don’t have to sit in an open space environment. They get their own offices so they can bring clients in and not disrupt other staff members,” he said.

“We’ve also invested heavily in the acoustics of each office space so noise doesn’t travel or echo. We no longer have any noise pollution in the office.”

All the furniture brought in is also custom made and each reception area features Italian marble. With high ceilings, proper boardrooms, meeting and presentation rooms, training spaces and event spaces, it’s the perfect space for meetings and speaking with clients.

At Ali’s Runaway Bay office, they have also added a mezzanine floor and an inhouse auction room.

Not content to stop there, Ali has also created an enviable marketing centre, with the latest technology in printing along with bringing in some marketing experts.

“Another thing I’ve done is allocated a space for our own printing press. I’ve invested in the latest machinery and a graphic designer and media expert,” he said.

“We can now create high class, up market brochures. We’ve got laser cutters where if the property is listed, then by lunchtime the marketing distribution is ready. It’s all about how fast we can get the brochures printed. That’s why we decided to invest in our own graphic designer and printing press and it’s actually very affordable.”

“Constantly printing six to eight page brochures was getting expensive. We are now able to do it at a low cost and print inhouse.”

Up next

How you can win 2024
Back to top