During the month of March, the Leading Ladies of Real Estate held six Financial Wellbeing events across five capital cities. In support of the International Women’s Day 2024 theme “Count her in: invest in women”, Leading Ladies invited Ladies Finance Club founder, Molly Benjamin, to keynote the events in Sydney, Melbourne and Brisbane.

Molly created Ladies Finance Club as a way to inspire women to take charge of their finances, and have freedom and full control over their lives. Ladies Finance Club has now had over 50,000 women attend its events.

Molly admits that, despite working for a bank, she was never very good with controlling her spending or saving money. She wanted to create an engaging and practical way to teach women to save their money and become in control of their financial freedom.

“Men earn $1,000,000 more than women, on average, in their lifetime. $2,000,000 more if women choose to have children,” Molly said.

“I want to help make women rich so they have full control and freedom over their lives. Great things happen when women have money; they help their communities, the environment, their family and themselves.”

Molly was then joined on a panel hosted by Kate White of Loan Market by experts in superannuation from Colonial First State and mortgage brokers from Loan Market.

The panel had a different expert from Colonial and Loan Market depending on their capital cities, and covered topics such as rentvesting, the rising cost of living and how it affects women, interest rates, investing in shares and buying a house.

The panel stressed that it’s never too late to get in control of your finances or to start saving to buy a house.

“Don’t get anxious, get active”, Molly said. “Everyone starts from scratch at some point.

In Adelaide, Kate White was joined by Megh Castledine from Loan Market, Cheryl McMahon from Colonial First State, and Chloe Kosmina from Moore Australia. The panel discussed the difference between how some generations manage their finances, as well as the importance of women being aware of where they’re investing their superannuation.

They also emphasised the obstacles for women getting into homeownership - and that women choosing to have a baby have to factor in time off to take control of their finances.

In Perth, Tracy Gott, a female entrepreneur and owner of Gott Health, gave the keynote, and the panel comprised Bree Ridge-Singh from Ray White Western Australia, Sue Vuong from Loan Market and Robert Albrecht from Colonial First State.

Bree said the first Financial Wellbeing event in Perth was a huge success.

“We had a great turn out and everyone is so responsive to the initiative,” she said. It’s wonderful to have such positive feedback for our first Financial Wellbeing event and it just goes to show how engaged women are when it comes to discussing finance.”

Here’s what our attendees had to say about Leading Ladies of Real Estate, and the events:

Bianca Field, Director of Bought Agency

“It was very informative and it gave a very approachable understanding to managing your finances better. All the layman’s terms help people who have no concept of finance and it also makes building your wealth not so scary and exhausting.”

Dee A’Bear, Executive Manager - Commercial Growth and Industry Partnerships at REA

“It's critically important we get behind each other and we stand on each other's shoulders and push each other up. I'm a big believer in women networking and women supporting each other in business and also in our personal lives as well to build that really great network. I think it's important and this industry is really good at doing that.”

Sherrie Storor is a real estate coach, trainer, mentor & speaker who helps real estate agents & real estate agencies get outstanding results.

“I think it's just wonderful to bring everybody together. What's so incredible about the women in our industry is that we really look to each other for inspiration, for knowledge and for learning.

“My personal goals for this year are basically just to continue my bigger vision, which is to create a real impact in this industry. Initially when I started my business six years ago, it was about how we can get the marketplace to view us differently as real estate agents. And the best way to do that is internally, in the industry, and we're doing that through a number of different initiatives and events.”

Maddie Simpson, Ray White Nambour office manager

“Leading Ladies is important to me because being able to see everyone in one room together, especially being International Women's Day today, everyone being able to come together who's a part of real estate and also not a part of real estate to share their stories, share their experiences and share their tips and tricks around real estate and also just being a woman in business.

Domonic Thompson, Head of Residential Real Estate - Business Banking at Macquarie Bank

“I think there's a number of reasons to support initiatives like Leading Ladies of Real Estate. Working for an organisation like Macquarie Bank, we are pretty strong on diversity and equality across our organisation, with many senior people across our business championing the cause and certainly looking to embrace that at every opportunity.

For me personally as well, working in the real estate space, I sit on the board of Rise, which is a well-being initiative for the industry more broadly. And I think anything to do with improving well-being, and I know we often think about well-being as typically mental or physical, but financial well-being for women, I think, is really important.”

Melissa Partington, Ray White Barossa Valley

I’d definitely recommend these events to other women in the industry! It's really lovely that we get to chat to people that we wouldn't normally speak to. I'm not an outgoing person and this makes that easy and takes you outside of your comfort zone. We all feed off each other and in a male dominated industry that's what we need .

Sonya Doman, Platinum Property Styling

I really gained a lot from the information on the super, taking time off to have children and being self employed without putting anything into my super and learning more about salary sacrifice. I really gained something from that information.


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