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In June, more than 3,500 Ray White members logged into the Canva platform to access hundreds of brand and social media templates, ensuring brand consistency and control while enabling creativity, efficiency and self-service.
Ray White members have long used Canva independently to supercharge their marketing. When Canva introduced an enterprise offering that enables large organisations to consolidate and centralise their marketing efforts, Ray White was one of the first to sign on. Now, Canva Enterprise will be fully inclusive in Ray White’s technology suite, One System.
“Canva gives our members so much more efficiency in doing great social media, property and agent marketing content,” Ray White Head of Marketing Todd Alexander said.
“Instead of trying to start things from scratch, you can go into Canva and all the templates are there. The access to the video and image library is so great that the team can create a whole series of templates in three to four minutes.”
Canva is also in staged integration development with Ray White’s data lake, providing real-time recognition and auction data directly into templates using Canva’s new Connect API. Market snapshots are next on the list of integrations to roll out.
Operating within Ray White’s One System, members simply need a raywhite.com email address to get started via Google SSO. The enterprise offering gives members access to all of Canva’s premium content, including stock photos, illustrations and icons.
“This is revolutionising agent and office marketing for our network,” Mr Alexander said.
“We’ve always sought out and partnered with the best suppliers in the industry, and this is just taking that to the next level. Canva is one of the most user-friendly design applications on the market, and we’ve found their customer service throughout this experience to be out of this world.”
“Our partnership with Ray White has been solid for four years,” said Tom Hyde, Canva Head of Sales and Success (APAC). “We’re proud to help them navigate brand consistency across such a large network, and working with them closely has given us an inside look into all the ways enterprises can leverage Canva to accelerate their marketing.”
Ray White’s, Chief System Officer, Jason Alford says ”I'm confident the world class user interface and simple approach to marketing design coupled with property data autofill will set our agents apart.”
The reaction from Ray White members has been enthusiastic.
“Oh my god, my life is so much better,” said Emma Moy of Ray White Rural Tumbarumba.
“Canva is making things so much easier, and the tiles and templates are easy to find and upload, and I now enjoy doing social media.”
As the roll-out to the network continues, the Ray White marketing and digital teams are holding sessions for members on how to make the most of the visual communications platform and its features, as well as providing weekly updates on new templates.
