Accelerating business growth through strategic acquisition
There are essentially two trajectories your business may follow – growth or decline. The golden question then is, how does one foster business growth?
The answer to this lies in two primary strategies - organic growth or acquisition. Both methods have their merits and neither is inherently superior to the other. However, it's important to understand the nuances of each to make an informed decision.
Organic growth, though rewarding, demands an immense amount of time and patience. It allows you to painstakingly handpick your workforce and clientele, to shape your business vision meticulously. However, the pace can be painstakingly slow and may sometimes dampen the spirit of entrepreneurs seeking rapid progress.
If swift expansion is your goal, acquisition should be your strategy of choice. This involves buying out competitors who may be struggling with capital, feeling the weight of business burdens or simply planning retirement. Surprisingly, many businesses fit these criteria and are open to being acquired.
Acquisition offers a plethora of benefits. First, it can significantly expand your property management portfolio, providing an instant boost to your assets and market presence. Second, it may present an opportunity to absorb experienced sales teams from the acquired business, injecting new life and expertise into your operations. Third, you could inherit prime commercial locations, enhancing your business visibility and accessibility.
Moreover, acquiring a business with an established sales team and a property management portfolio can prove to be economically beneficial. The newly included sales team can fund the acquisition while growing your market share. As your portfolio expands, your sales are likely to increase as a percentage of your portfolio comes to market each year.
If you're planning to venture into a new market, experience suggests that acquisition is the most viable route. This could be in the form of purchasing a business operating in the target market or hiring a key person with relevant market expertise. The strategy of "build it and they will come" seldom works in practice. It only stretches your existing business resources thin across multiple sites, increasing overhead costs without guaranteeing a proportionate increase in revenue.
To start the process of acquisition, engage with local brokers or consult with your corporate staff. They can help identify potential acquisition targets and initiate negotiations. Remember, acquisition is not just about growing in size but also about securing a stronger market position and creating a more resilient business.
While both organic growth and acquisition have their unique merits, the latter often serves as a more efficient, faster route to business expansion. It's a strategic move that can propel your business growth, providing increased market share, economies of scale, and a stronger competitive edge. Keep an open mind and watch opportunities unfold as your business thrives through acquisition.